Show your neighbors that YOU are the real estate expert!

Are you an expert on the neighborhoods in your area? Then use your expertise as a marketing advantage by creating VisualTours of your community!

What's the first thing a buyer normally looks for when they're beginning their search for a home? A Realtor? A particular listing? No, most people start by deciding which neighborhood they want to live in, then they narrow it down to a price range and eventually to a particular home. Many buyers start their Internet search many months before they make the decision to move. VisualTours of neighborhoods can help you provide very valuable information to the buyer at this critical early stage.

This is a very powerful and effective marketing tool. Think about it, if you were planning on moving to an area that you didn't know very well (especially if you were from out of town) how valuable would online tours of the neighborhoods that you're interested in be to you? Would you like to see the styles and price ranges for typical homes in the area, parks, churches, schools, shopping centers, police and fire facilities, etc. (in other words, exactly the same things you'd look at when you were looking in person)? Think of the time this saves a home buyer and the appreciation the buyer will have for the agent who delivered this time saving visual information to them!

Most agents specialize in several neighborhoods. Create a separate tour for each of these neighborhoods, and in each include EVERYTHING you'd show someone if you were taking them on a tour of the neighborhood in person.

The Numerous Uses for Neighborhood Tours

1. Most obvious is to link them directly to your website along with other pertinent information about the neighborhood so anyone that visits your site can view them easily. Remember, when a person starts their home search they'll normally search for a neighborhood first, and if you can engage them with a very informational tour that contains your contact information, picture and branding that's GREAT marketing!
2. Communicate with out-of-town buyers. The ability to show an out-of-town buyer several neighborhoods to help narrow down his search is very helpful.
3. Advertise in your local newspapers and real estate magazines. In your local ads you'll advertise not only your listings, but also the neighborhoods that you specialize in. For example, “Go to www.MyWebsite.com for a VisualTour of the Bear's Creek Neighborhood”. You'll be amazed at the number of tour views that you'll receive for a neighborhood tour!
4. If you've created a great tour of your city, contact your local Chamber of Commerce and see if they'd like to link to it from their site.

Brand Your Neighborhood Tours with Classic View

For consumers who view these neighborhood tours branded with your photo, contact information and company logo, YOU automatically become “the neighborhood real estate expert” in their minds. So for neighborhood tours, accentuate your branding using Classic View!

Part of the interest is because potential buyers are looking at the tour, however, you'll also have people viewing who simply want to see their neighborhood's tour even though they're not planning on moving. These people will also send links of the tour to their friends and family. That's great marketing!

Give the buyer what they're looking for early in their Internet search for a home, and they'll remember you later!