Would you like an advantage over your competition in your listing presentations? Would you like an ice breaker that would almost instantly make the seller comfortable with you and your capabilities? Well, read on!

Listing presentations are tough. With the number of licensed Realtors increasing every year, you have plenty of competition and plenty of downward pressure on your commission. You're looking for an edge… a clear differentiator that will convince the seller that you are more qualified to sell their listing than anyone else and that you're worth your fees.

Imagine this scenario…. what if you went into a listing presentation with your digital camera and laptop computer, and said the following to the seller:

"Mr. & Mrs. Seller, one of the very important services I offer that I think you'll agree will help us sell your home as quickly as possible is to let a large group of qualified home buyers see your home as soon as possible. One of the reasons that I use VisualTour is that it allows me to visually showcase all the important and unique selling features of your home to an ideal audience. And I can start showing your home today - not a week from now as my competitors will do with their virtual tours. I'll ask for your input as I create this tour as you know your home better than anyone else, and you know the features that were important to you when you purchased it. Your input is very important.

"If you don't mind, could you show me what you consider to be the most important features of your home and let me take pictures with my digital camera and I'll show you how this works? I took a few pictures of the front of the house and your neighborhood on my way in as well. Once we've come to an agreement, I'll put your home's VisualTour on my website, in the MLS and on national websites today. This immediate visual exposure will give your home a big advantage in this market."

I'll assure you that 100% of the sellers will jump at the opportunity to not only get involved and show you what they think is important, but also see how this "magic" works. After taking just a few scenes (multiple overlapping pictures that will be stitched together), you return to your laptop, download your camera, and stitch the images together. The "WOW factor" of the stitching in person is phenomenal.

After showing the seller how you can create the tour, you can say:

"If we can come to an agreement now, I can guarantee you that I'll have it on the Internet later today. Your VisualTour will be available on my website and I'll email it right away to several other top agents in town who deal mostly with buyers. The sooner we start getting exposure for your listing, the sooner we can sell it."

What have we done so far? Well first, and possibly most importantly, we've used our digital camera and our virtual tour creating capability as a tool to engage the seller. It's a great icebreaker and really provides you with a strong differentiator! Our customers that have used this technique frequently report that the seller wasn't only very impressed with the technology, but more importantly, they're impressed that the agent solicited their input.

Secondly, it's demonstrated in no uncertain terms that you are technologically proficient, and you are able to use technology to its fullest extent for the seller's benefit. Anyone can talk about what they can do…few are willing to show it during a listing presentation.

For the "doubting Thomases" sitting out there shaking your heads saying "There's a lot more to a listing presentation than that" you're absolutely right. However, based on countless reports by our customers I can tell you that it's a VERY effective tool when used properly. We are constantly getting new business from agents that say "I have lost several listings lately to an agent with far less qualifications and experience than I have, and when I asked the sellers why, they told me that the less experienced agent was going to create a virtual tour for them that same day." Do you want to wait to lose a listing or two or would you like to upgrade your listing presentation now?

The third thing this does is add a sense of urgency. If the seller is anxious to get their house on the market, the promise of having their tour online that day is a huge advantage to you and to the seller.

If you're thinking "That sounds good, but I could never do that in a listing presentation. It's too hard." Believe me, it's not. As with any true advantage that you demonstrate in your current listing presentation, adding this technique does take a little training and practice, however, the results are well worth the effort. Since we provide unlimited FREE telephone training via an 800 number, you have no excuse!

Put yourself in the seller's shoes and I believe you'll see why this is such a powerful listing tool if used effectively!