Do you have local events or attractions that may be of interest to people from out of your area? Would a virtual tour of a local event be of interest to the people in your local area and perhaps worthy of mention in your local paper (can you say FREE advertising?)

I know…. I know…. you've never heard of anyone doing a virtual tour of a local event. Hey, wait a minute - that's the idea isn't it. Do something of value for your potential customers that your competition isn't doing!!! Take a look at this!

Once again, I'm encouraging you to think outside the box. Think about local attractions…. local events… anything of interest to the local population, especially if it's news worthy. Does your town have an annual "Our Town" celebration? Do you have a Christmas parade, or possibly a big city sponsored Fourth of July get together? Does your city have local attractions (a well known sport arena, Disney World, professional golf tournaments, etc.?)

Think about creating VisualTours of anything that may be of interest to the people in your area, whether or not they have anything at all to do with real estate. If it's newsworthy, notify the local paper and see if they'll mention it. Once again, if it's something that's of local interest, contact your Chamber of Commerce and see if they'd like to link directly to your tour from their site.

Bonus idea: Take your digital camera with you to your children's (or grandchildren's) events such as ball games, swim meets, soccer tournaments, recitals, etc. Just start taking dozens of photos of everybody's "little star". As conversation ensues ("Hey, what model digital camera do you have there?"), offer to email a virtual tour of the event to the other proud parents and coaches and get their email addresses. Then after you create the event's tour, email it off to everyone. You'll be amazed at how much personal promotion this generates for your real estate business!