Kathy Porter - Sechrest Realty, Plantation

"PhotoShare is definitely the most valuable and versatile real estate tool in my arsenal. It's actually the cornerstone of my marketing strategy. And I use it for every aspect of my work- presentations for buyers and sellers, posting inventory on the Internet, soliciting corporations for their relocation business, creating personal and office brochures on diskettes and anything else I can think of.

I do a lot of corporate relocation work and most of my clients require their transferring employees to interview at least two agents. Usually I'm competing against an agent who's considered the area specialist. When one transferee saw my marketing plan incorporating PhotoShare multimedia disks and VisualTour.com, she called the other agent (her neighborhood specialist) and cancelled his appointment. I listed the property and had it on the Internet two hours later. Needless to say, she gave me rave reviews when she reported back to her corporation.

My favorite client reaction was from a gentleman who was transferring to South Florida from England. I sent him a PhotoShare tour of Weston by email. I laughed when I got a reply that said "my wife was so excited I almost had to peel her off the ceiling!" After a few more emails, he chose his new community, subdivision and model before he landed in the U.S. Now that's world-class convenience."

Kathy Porter, CRP
Director of Corporate Services
Sechrest Realty
Direct: (954) 236-7006
Toll Free: (800) 420-7356

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