F O R   I M M E D I A T E   R E L E A S E

VisualTour.com™ Contact: J. L. Winn, TRF Systems, Inc.
JLWinn@VisualTour.com 954.345.9701 ext 220

VisualTour.com Introduced at 1999 NAR Convention in Orlando

Coral Springs, FL - November 18, 1999 - TRF Systems, developers of the PhotoShare® Multimedia Virtual Tour System introduced version 3.0 of PhotoShare at the 1999 National Association of REALTORS® Convention in Orlando, Florida this past weekend.

It was apparent from the strong reaction by NAR attendees that PhotoShare will quickly become the standard "Do-It-Yourself" method for real estate agents to create virtual tours. Crowds of agents and brokers overflowed the PhotoShare exhibit at nearly all times during the four day annual REALTOR Convention, and sales of the PhotoShare 3.0 System were stronger than expected according to J. L. Winn, Vice President of Sales & Marketing for TRF Systems.

Until now, many agents and brokers were under the impression that they had to spend $100 or more per listing to hire an outside firm to create virtual tours. Their reaction to the PhotoShare solution was immediate and supportive. The agents immediately understood that in today's fast paced Cyber-Society, they need to be able to promote their listings on the Internet much more quickly than they can with the $100 per tour methods. PhotoShare not only allows them to post and display virtual tours the same day as they obtain a listing, but they also have complete creative control of each virtual tour presentation.

Among the reactions by agents and brokers were several comments such as:

"You mean I can do this myself in just minutes per home (listing) with any digital camera?"

"This means I don't have to spend $100 on a virtual tour any more. That's a huge savings for me!"

"The addition of voice and text descriptions on the virtual tours make it a much better way to show off my listings."

"I've used PhotoShare for years. Now, it's so simple and so easy to create my own virtual tours and I always get great customer support from TRF."

"Our office will use the dynamic virtual tour inventory feature to show each week's new listings to our agents so they don't have to waste an entire day in the van visiting our listings together."

Some key differences agents receive with PhotoShare include:

  • Virtual Tours include multimedia features - voice recordings and extensive text descriptions.
  • Each tour can also display the agent's individual Digital Business Card (a stylized photo of the agent or office logo).
  • PhotoShare Virtual Tours can include up to 50 images per tour. Images can be any combination of still, panoramic, and 360º photos.
  • PhotoShare has an AutoPlay feature which allows home buyers to quickly tour the entire home presentation without any additional navigation or complexity.

PhotoShare version 3.0 incorporates many new features including:

  • The ability to automatically post virtual tours to the VisualTour.com™ webserver service.
  • An enhanced self-running Tour Guide function to teach and perform all of the important functions of PhotoShare with the agent.
  • Each system also includes one-on-one training for each agent with a human trainer with our Personal Training Assistant service.

As over 1,600 real estate professionals have found, the PhotoShare system is a fast, easy, and inexpensive way to create and distribute Multimedia Virtual Tours of their listings. Now, in addition to sharing these virtual tours by email and diskette, real estate professionals can market these tours from a Java based viewer that any PC or Mac can play using standard browsers with no plug-in needed.

About TRF Systems

PhotoShare is developed by TRF Systems, Inc. of Coral Springs, Florida. Incorporated in 1991, TRF Systems, Inc. is the leading provider of innovative digital photo management software and services in a number of vertical markets. PhotoShare is recommended by the Council of Residential Specialists and by Allen F. Hainge CyberStars For more information, please contact J. L. Winn at TRF Systems at (954) 345-9701 or by email at sales@photoshare.com. LYNX Digital Photo Management System and PhotoShare are registered trademarks of TRF Systems.