VisualTour.com® Contact: J. L. Winn, TRF Systems, Inc.
JLWinn@VisualTour.com 954.345.9701 ext 220

CORAL SPRINGS, FL - November 1, 2000 - - Prudential Florida WCI Realty has solid evidence to dispute the notion that today's real estate agent is too busy or too "technologically challenged" to do business with today's Internet Enabled Consumer.

"We've recently redesigned our website and fully integrated it with our print advertising. One of the most compelling marketing tools any real estate firm can offer to today's buyers and sellers is a virtual tour of many properties, not just a select few," states Roger Herman, Vice President and Broker of Prudential Florida WCI. "However in today's fast selling market, agents can't afford to spend $100 on a virtual tour or wait a week or longer for a virtual tour company to create a tour. We've implemented the VisualTour.com® virtual tour system which enables our 700 plus agents to create their own virtual tours. They spend a fraction of the cost and get the job done much faster and with better quality than what the outside virtual tour firms produce. I'm extremely proud of our agents and managers and how they've quickly embraced this superior marketing and listing tool."

"Prudential Florida WCI's agents have created over 400 virtual tours in the first month using VisualTour.com®. "Not only can agents create the tours themselves, but the company's newspaper ads tell readers that they can see the VisualTour® of the home that interests them by entering the unique tour ID from the advertisement right on Prudential Florida WCI's homepage" (www.prudentialfloridawci.com), says J. L. Winn, Vice President for VisualTour.com®. "This provides immediate satisfaction to a homebuyer and builds brand loyalty for our client as they make it very easy for the consumer to find what they need immediately instead of wading through multiple pages of their website to see the virtual tour of the home they already find appealing. It's a unique feature that takes virtual tours way beyond gimmicky photography and turns VisualTour.com® into a no nonsense e-marketing tool."

"By providing easy to use software that creates panoramic and 360 degree images from standard digital cameras, in addition to making each tour unique with up to 50 images, complete text descriptions, and a voice narration, VisualTour.com® empowers agents to create a virtual tour the same day as their listing presentation for about one-fourth the cost of the typical third party virtual tour. "We have thousands of agents across the country using VisualTour.com® now," states Winn, "and having a large broker client such as Prudential Florida WCI empowering their agents to create virtual tours in large volume proves that agents have the ability and the know-how to market to today's Internet savvy consumers. As you can imagine, VisualTour.com® is an enormous competitive advantage for our clients."

About Prudential Florida WCI Realty, Inc.
Prudential Florida WCI Realty (www.prudentialfloridawci.com) is headquartered in Ft. Lauderdale, FL and became an affiliate of Prudential Real Estate Affiliates in July 1999 with exclusive territories in Palm Beach, Collier and Lee counties, Eastern Miami-Dade County and portions of Manatee, Charlotte, Hillsborough and Broward counties. The company has experienced tremendous growth over the past 16 months starting with one office and 77 agents to 20 offices and nearly 800 agents. The company's sales force has had exponential growth both by acquisitions and agents joining our company.

About VisualTour.com®
VisualTour.com® (www.VisualTour.com) is developed by TRF Systems, Inc. of Coral Springs, Florida. Incorporated in 1991, TRF Systems is the leading provider of innovative digital photo management software and services in a number of vertical markets. TRF is an Alliance Partner of MGI Software Corp. (www.MGIsoft.com), a worldwide leader of Internet visual media tools. The VisualTour.com® system is recommended by the Council of Residential Specialists, the Allen F. Hainge CyberStars, and the Real Estate CyberSpace Society. For more information, please contact J. L. Winn at TRF Systems at 954.345.9701 or by email at JLWinn@VisualTour.com. VisualTour.com® is a registered trademark of TRF Systems. MGI is a registered trademark of MGI Software Corp. All other company and/or product names are trademarks of their respective manufacturers.