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VisualTour.com® Contact: J. L. Winn, TRF Systems, Inc.
JLWinn@VisualTour.com 954.345.9701 ext 220

Prudential Florida WCI Realty Plans To Provide Laptop-Computer Service

Original article published in Sun-Sentinel, July 23, 2000

CORAL SPRINGS, FL - August 1, 2000 - In a strong statement reinforcing its commitment to the future, Prudential Florida WCI Realty has announced that it will provide state-of-the-art laptops, software, support and training to its associates.

A known leader in technology, this dramatically growing, young company gives its agents another advantage over their competitors and improves their ability to serve their customers.

"We have been confidentially working on this for months," said Roger Herman, vice president and broker of Prudential Florida WCI Realty. "Our goal was to make it the most comprehensive program in the industry; we had to pull a lot of high-tech tools together and make them work on our statewide network."

The program includes a powerful laptop, an Internet service provider and high speed Internet access at the agent's desk. The agent's software tools include Top Producer, Microsoft Office and VisualTour.com®, which will allow agents to post virtual tours of their listings on the Internet the day they list property.

Each agent will have an individual web site and have access to Prudential and Prudential Florida WCI Realty Intranets. The nominal monthly fee for the program also provides for on site maintenance, training and support.

"Our focus from day one has been on the agents and on how to make them successful and this philosophy has been one of the keys to our dramatic growth," says Herman.

"The focus on the future coupled with the Prudential and WCI name brands have been remarkably powerful recruiting tool across the state. People want to be a part of the excitement we have created and the fun we have while doing it," he added.

The Prudential Florida WCI Realty laptop program continues to strengthen the competitive advantages of Prudential Florida WCI Realty, a major player in the Florida real estate brokerage industry. In only 11 months, this young company has grown its sales pace to more than $1.2 billion annually. "We are well ahead of even our most aggressive projections," said Herman. "It's been a remarkable first year."

Prudential Florida WCI Realty is headquartered in Plantation, with a regional operations center in Bonita Springs. The company became an affiliate of Prudential Real Estate Affiliates in July 1999, with territories in Collier, Lee, Palm Beach and Martin counties and portions of Manatee, Charlotte, Hillsborough, Miami-Dade and Broward counties.

The company's expanded service area includes more than 670 agents in 18 locations throughout the state of Florida.

Prudential Florida WCI Realty is dedicated to offering superior and advanced technological realty services to its customers, while maintaining a strong commitment to old-fashioned ethics, professionalism and personal attention. Its focus on technology also includes an elaborate web site at www.prudentialfloridawci.com.


About Prudential Florida WCI Realty, Inc.
Prudential Florida WCI Realty (www.prudentialflwci.com) is headquartered in Bonita Springs, FL and became an affiliate of Prudential Real Estate Affiliates in July 1999, with exclusive territories in Palm Beach, Collier and Lee Counties, eastern Dade County, and portions of Martin, Manatee, Charlotte and Hillsborough Counties. The company, a full-service real estate brokerage, also offers seasonal rentals, property management, mortgage and title services through its affiliated operations. Prudential Florida WCI Realty is dedicated to offering superior and advanced technological real estate services to our customers while maintaining a strong commitment to old-fashioned ethics, professionalism and personal attention. The company's expanded service includes 650 agents in 18 locations throughout the state of Florida and anticipates growing to over 1,000 agents and two dozen locations by the end of this year.

About VisualTour.com®
VisualTour.com® (www.VisualTour.com) is developed by TRF Systems, Inc. of Coral Springs, Florida. Incorporated in 1991, TRF Systems is the leading provider of innovative digital photo management software and services in a number of vertical markets. TRF is an Alliance Partner of MGI Software Corp. (www.MGIsoft.com), a worldwide leader of Internet visual media tools. The VisualTour.com® system is recommended by the Council of Residential Specialists, the Allen F. Hainge CyberStars™, and the Real Estate CyberSpace Society. For more information, please contact J. L. Winn at TRF Systems at 954.345.9701 or by email at JLWinn@VisualTour.com.

(c) TRF Systems, Inc. 2000. VisualTour.com® is a registered trademark of TRF Systems.All other company and/or product names are trademarks of their respective manufacturers.