VisualTour TV commercials win Emmy award

For Immediate Release
February 3, 2009

VisualTour TV commercials win Emmy award

Pompano Beach, Florida: MARCA has captured an Emmy for the series of TV spots it created for VisualTour, category leader with more than 50% of the market in real estate virtual tours.

The three spots in the current campaign, primarily aimed at consumers in need of the services of real estate agents, feature debonair host "Kingsley Philmore" in humorous takes on what happens if you try to market a home without an agent who uses VisualTour.

A chocolate fondue in an open house bubbles over. Scented candles can't quite hide all the ambient scents. Treasured family pictures offer too much information.

MARCA Chief Creative Officer Armando Hernandez explains that the campaign, designed to solidify VisualTour's leadership position in the real estate industry, is based on insights into the real estate agent's trials and tribulations in getting homes ready to sell.

"Most consumers do their research online before buying big ticket items like cars and homes. With VisualTour, buyers can save time and find the home they're looking for before they even walk in the door." Hernandez continues, "We're not only telling real estate agents they need to use proven marketing media on the Internet. We're creating a level of expectation among consumers - both sellers and buyers - that their real estate agents should provide a VisualTour as part of their standard advertising strategy."

The spots air on networks such as HGTV, Fine Living and DIY, heavily watched by real estate agents as well as by home sellers and buyers searching for ideas and inspiration.

J.L. Winn, VisualTour Vice President, Marketing and Business Development, adds, "The campaign works for us on so many levels. It has caught the interest of the industry and the public. We show the spots in our sales calls, and they are on our website. And, Kingsley Philmore has really become the persona of the VisualTour brand. He has a presence on our website promoting high quality Featured Tours from all over the U.S."

Hernandez concludes, "The campaign was a creative collaboration with director Nelson Cabrera, who brought the Kingsley character to life. As for the Emmy, it is the only award I've won that my mother recognizes. I win a One Show pencil and all she says is why didn't they give you a pen."

 

About VisualTour®
VisualTour is a privately held corporation located in Pompano Beach, Florida. Incorporated in 1991, VisualTour creates software and Internet back-end services that enable real estate professionals to create their own virtual tours. The VisualTour Marketing System is a proven solution. More than 100,000 Realtors® have used VisualTour to market $100 billion in new listings in 2008. The VisualTour Marketing System is recommended by the Council of Residential Specialists, Howard Brinton STAR POWER® Systems, and the Allen F. Hainge CyberStars^TM. VisualTour is a PicturePath^TM Featured Tour Provider with REALTOR.com®. For more information, please contact J. L. Winn at 800.873.0700 x1220 or by email at JLWinn@VisualTour.com. VisualTour.com and VisualTour are trademarks of TRF Systems.

About MARCA
MARCA is a minority-owned, full-service integrated marketing communications agency providing research, advertising, CRM, media, interactive, sales promotions, and event management. MARCA's research-based integrated marketing strategies and creative excellence effectively build solid brand loyalty and achieve measurable results in the Hispanic market and general market. MARCA's top Hispanic marketing expertise is bolstered by the national resources of MARC USA.