It's
interesting to me when I search the MLS that in most cases only
the expensive homes have virtual tours. The reason I say this is
that the average homebuyer is a tech savvy 34 - 37 year old according
to recent NAR surveys, and these buyers are the very ones who "really"
use the Internet for their home search. In most cases they are buying
the entry level or average homes and not the expensive ones - yet
they are the very homes which don't have the tours that the tech
savvy client wants to see.
For
this reason, I strongly recommend you do virtual tours on ALL your
listings, and what you will find is something called "Viral
Marketing" will happen because it's most likely that those
tech savvy 34 year olds will then "forward" your tours
to their friends - or groups of friends - by email to have them
take a look at the home they like, and you never know.
The 2nd thing which costs you no more than what
you are already paying is to do tours for your buyers. By this I
mean prior to the buyer moving in, go to the house and do a quick
virtual tour, call it "Dan and Mary's New Home" (replacing
the name with your buyers, of course) and then post the tour, making
sure you uncheck the boxes which send the tour to the other services.
Then, send a link - in your email stationary - to your buyers asking
them to forward the tour to all their friends. Their friends will
then see the client's new home in all its glory, with your banner
all over the tour window. Hint: Send the "non-popup" link.
Last,
don't forget that VisualTour allows you to download and save your
tours, which we do onto our laptops. Then at open houses, we have
4-6 tours "playing" on the screen, which is a real attention
grabber. We have sold other homes from this, as well as gotten listings
by buyers who need to be sellers seeing these tours, and knowing
that we will do one for them.
So enjoy and
use the tool you already have, it has made The Rob Levy Team in
Portland, Oregon lots of sales over the years, and will continue
to do so.
Rob Levy
Prudential Northwest Properties
Portland, OR
http://www.roblevy.com
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