Issue #93 April 30, 2003

VisualTour of the Week
This week's quote
Marketing Tip from Allen F. Hainge

 
 VisualTour® of the Week
 

This we week are invited to take a walk through Hilton Head Island, SC and end up on the beach surveying the ocean. Bernie Timms, Associate Broker, photographer and tour creator works with his wife Julie Toon Pawley at Julie Toon Pawley Real Estate. Bernie said he uses a Nikon 995 and is planning to surprise us with some fabulous Plantation tours from the area since he just got a wide angle lens for his camera. We can hardly wait.

Click Here to view the tour.

If you have a tour that takes advantage of available features like scrolling photos, hotspots, banners, your agent photo, and voice, why not submit it for tour of the week? We would love to see it and share it with the world. Just email us a link at real-estate@VisualTour.com.

 
 This Week's Quote
 

At NAR General Session 2002, H. Norman Schwartzkopf, General, U. S. Army Retired, defined a great leader as "someone who can inspire people to willingly do what they would normally not do."

 
 Marketing Tip from Allen F. Hainge
 

Learn To Use Email Signatures

Email software allows you to create "signatures," saved text you type, save and then bring into an email message with one click. You can thus add text without having to retype repetitive phrases or documents. Look under the Help button on your email software for instructions on how your program lets you create signatures.

Most people use their email signature field to create one signature that is automatically placed at the end of every email they send. A better way is to create several signatures for different purposes.

Put together a short but to the point response to specific emails that you receive on a regular basis. Then when you get a request for specific information such as schools or neighborhoods you can reply with this short message. It will make replying faster and easier.

Be sure to include the following information at the end of your brief message:

Your name and designations
Your company, city and state
Your phone number (don't forget to include your toll free number)
Your website address (preferably included as a link)
And a brief tag line, which refers back to the message

Here are a few examples:
"As the lake front property specialist, I can help you sail into your new home!"
"If You Want View Property, This is the Place to be!"
"The nicest guy in town." (Lance Woodly in Columbia, SC, has actually had people stop him in stores and ask, "Aren't you the nicest guy in town?")

So remember when creating a tagline keep it brief, memorable and one that will be easily recognized. If you wish to send a longer message as a response you can always create the message as stationery.

VisualTour
"The agent controlled virtual tour!"

 
 

Copyright 2003 by VisualTour.com®. All rights reserved. No part of this material may be used or reproduced without prior written permission. VisualTour is a registered trademark of TRF Systems.

If you'd like more information on VisualTours®, contact us by email at sales@VisualTour.com, or call an account representative at 800-873-0700 x230. If you have comments, suggestions for future articles, or would like to submit a tour for consideration to be the tour of the week, please contact us via email at real-estate@visualtour.com.