Issue #92 April 23, 2003

VisualTour of the Week
This week's quote
Words of Wisdom from Stephen M. Canale, CRB, CRS, GRI

 
 VisualTour® of the Week
 

This week's tour was created by Pennie McLean, the Office manager for Brenda Thompson of Special "Finds…" Inc. in Ashville, NC. All it takes is some imagination, an Olympus 4040 and good lighting. "I took all but a couple of the pictures," Pennie said. She's been doing this for her office for about a year. Great job Pennie. Brenda is very fortunate to have such a talented person on her staff. Go to SpecialFinds.com to see the other tours that Brenda's team has.

Click Here to view the tour.

If you have a tour that takes advantage of available features like scrolling photos, hotspots, banners, your agent photo, and voice, why not submit it for tour of the week? We would love to see it and share it with the world. Just email us a link at real-estate@VisualTour.com.

 
 This Week's Quote
 

"Guard well your spare moments. They are like uncut diamonds. Discard them and their value will never be known. Improve them and they will become the brightest gems in a useful life."

- Ralph Waldo Emerson, Philosopher and Writer

 
 Words of Wisdom from Stephen M. Canale, CRB, CRS, GRI
 

Excellent Tips For Proper Photography Exposure

Improper Exposure
Real estate photographs are often taken in lighting circumstances that result in the exterior or interior of the home being underexposed (too dark) while other elements of the picture develop just fine.

For the most part this is due to parts of the picture containing too much light, which causes your camera to believe the overall photograph needs less exposure than it really does.

When you're outside, having the sun directly behind the home, or a snow covered yard, will often cause this problem. When you're inside, a strong light or bright window can have the same effect.

Solutions for Under-exposed Photographs
If you understand that most underexposed photographs are a result of having background light that is brighter than the home itself, then you realize that the solution to properly exposing many real estate photographs is to reduce the amount and/or effect of the background light. This can be achieved by:

• Waiting to take the picture at another time when the sun is in front of the home, not behind it.

• If reflection from snow is the problem, then taking the picture on an overcast day might be best.

• Turning off bright lights inside and drawing shades and blinds if they are visible within the picture you wish to take can also correct underexposure problems that are common when taking interior pictures.

However, when none of these options is convenient, or solves the problem, then consider:

• Zooming in on the home itself. By causing the home to take up more of the overall picture, you're also reducing the amount of back-light that would otherwise cause the home to be underexposed.

• Set your camera to use either "Spot" or "Center" metering, if it has these features. Either of these options will instruct your camera to pay more attention to the center regions of the desired picture, usually the home itself, which again minimizes the effects of strong back-lighting.

• For interior pictures, setting your camera to "forced-flash" mode, which causes the flash to fire regardless of the amount of available light will often result in overcoming the problems associated with strong side and back-lighting by increasing the amount of light that is exposing the rest of home's interior.

• Finally, if all else fails, many advanced digital cameras have an "Exposure Value" setting which can be used to force your camera to over or under expose any picture more than the camera's light meter believes necessary. Setting the EV compensation for more exposure can get you the desired results when all else fails.

Any one of these techniques, or a combination of them, can almost always be used to properly expose just about any real estate photograph.

These are valuable words from an excellent speaker and trainer. Thanks Stephen.

Copyrighted with all rights reserved by Stephen M. Canale

 
 

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