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As
we all know, there good ways and bad ways of attracting attention.
We have all been in a quiet place, such as a church or a museum,
when all of a sudden a child cries so loud that the parents feel
embarrassed. We try to look sympathetic, offer words of encouragement
or simply say nothing and look away.
The
Internet offers us new ways to draw attention to ourselves while
giving a lot of people the opportunity to advertise their products
and services worldwide for a minimal investment. This has created
a new way for people to draw attention to themselves and their products
or services.
For
example, it is very irritating to see those flashing neon signs
on someone's website or in an email. They draw our attention away
from what we were looking for. You find yourself reading a paragraph
and suddenly something starts flashing red or yellow in the corner.
Now you can't wait to get away from that page and you close it,
but you haven't finished the text you were reading. You get frustrated
and go to another site.
Similar
things occur when you get an email or land on a site with all caps.
Several studies have shown that type written text in all caps is
very difficult to read. Not only is this considered yelling or screaming
but those who send emails and set up web pages in all caps are perceived
as lazy and not being considerate of others.
When
you write an email, it is better to write something that is clear
and precise rather than a whole novel. Then follow that up with
only the necessary amount of punctuation and not smileys or rows
of exclamation points if it is business correspondence. These things
are great for personal notes. If something is important, it should
be reflected in your text, not in your punctuation.
To
close this week we would recommend that when closing an email with
a signature, include your email address along with any pertinent
contact information since in a lot of companies, a person's email
address may be reduced to a group of letters and numbers that are
not always easy to decipher.
When
creating something for the Internet, be it a web page or a virtual
tour description, keep it interesting and to the point, and by all
means DON"T SCREAM AT EVERYBODY!!!!!!!!!!!!
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