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If
you work with corporate or other relocation business, often you'll
chauffeur a buyer around to properties all weekend long, then send
them off on an airplane back to their hometown, leaving both of
you exhausted. Hopefully if one or two listings were of interest,
they took a listing sheet or flyer with photos from the seller's
home to help communicate why this home is a "perfect fit" to their
spouse.
Not
only is this process tiring and time consuming for both you and
the buyer, but if you're in a hot market, your out of town buyer
may not have much time to discuss the listings with their spouse
and then call you a few days later to make an offer. Listings are
going much too fast in some parts of the country to allow for even
a few days to ponder. And if this buyer is part of a bigger corporate
relocation, did you really provide any extra value added service
to get more of this corporation's business?.
But,
wait a second - you've got a digital camera and use email don't
you? What if prior to the buyer flying in, you've already taken
some photos of various properties (and neighborhoods) that meet
the buyer's stated needs? What if you assembled these photos into
one virtual tour and sent that to the buyer a few days prior to
their trip to your city?
This
accomplishes a number of things. The buyer and spouse get a much
better idea visually of what they can get for their budget and what
the overall community looks like. Maybe you have sunshine and they
have snow and gray skies (or vice versa). Maybe the houses are smaller
than they're used to, but the great schools and parks make up for
the difference. More importantly, why set them (and you) up for
disappointment if they don't like the typical homes in their predetermined
price range? Maybe they or their company will come up with a way
to afford something more to their liking.
Here's
the big impact though. You've now demonstrated to the buyer (and
their corporate relocation director) how Internet savvy you are.
You can anticipate their needs, save time, and help the buyer's
family avoid making unnecessary (and expensive) redundant trips
just to see more listings.
This
type of virtual tour, complete with text descriptions, multiple
homes, neighborhood shots, and even a voice narration is easy
and inexpensive to create using VisualTour.com.
Tune
in next week for Part II on working with out of town buyers!
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