Issue #6 January 23, 2001
 
Contents:
* VisualTour® of the Week
* What is a VisualTour®?
* Customer Success Story of the Week
VisualTour® OF THE WEEK

Click the link to view the tour (AOL users can copy and paste this link into their browser): http://www.visualtour.com/show.asp?t=6734

There are two reasons why this is the VisualTour® of the week. First, this tour demonstrates that VisualTours® can be used to show homes that have already been sold. Rather than delete this tour when the property was sold, the listing agent, Doug Whitehouse, just edited the text on the tour to say, "SOLD". Each VisualTour® can stay on-line for up to six months (even if it's sold faster). This feature gives you more control, enabling you to keep more interesting and visual information accessible from your own website! It tells people that Doug sells homes in this neighborhood, in this price range, and oh yes, he's successful at getting his listings sold!

The second reason we're highlighting this tour is that it is a beautiful lakefront property in Michigan. What does the lake and exterior look like in the summer? This tour will show you! You can do the same by adding seasonal photos at anytime to an existing VisualTour®! Thanks for the lesson Doug! Learn more about Doug at http://www.whitehouseS.com (Make sure you add the "S" at the end!)

WHAT IS A VISUALTOUR®?

One of the most common questions that we hear daily is "What is a VisualTour®, and how does it compare to the iPIX® tours that I've used previously?" A VisualTour® is created and totally controlled by you, the agent, using a standard digital camera and your laptop or desktop computer. As thousands of our existing customers will testify, creating your own VisualTours is FAST and EASY. VisualTour.com provides you with the software, training and hosting to enable you to create your own tours. If you can use a digital camera, you can create your own tours.

Why do thousands of agents create their own virtual tours instead of paying an outside service provider to create them? There are many advantages, but we'll talk about the four most important here. If you'd like to see a full benefits list, click this link (or copy it into your browser's address window) http://www.visualtour.com/compare.asp.

1. Cost - A VisualTour® costs $25 per tour vs $99 or more for a tour created by a service provider. There is a one-time startup fee of $499 that includes your first 10 tours ($250 value), software, online account setup, unlimited one-on-one telephone training and support (every customer is assigned a personal trainer), and hosting of your tours. After you've used the first 10 tours from your starter kit, additional tours are just $25 each. Broker starter packages are also available to automate your entire office.

2. Control - YOU are in complete control of the tour. You use your sales skills to create your own unique tour instead of paying for a third party to provide a tour that's exactly like your competitor's tours. You can include up to 50 images (including panoramic 360 degree images if you like), text on each image, and even a voice overview. You completely control the content and quality of the tour, and you can even include pictures of the neighborhood, schools, parks in the area, etc.

3. Timing - You can have your tours on the web the same day as you get the listing instead of waiting 1 to 2 weeks. A tour typically takes less than 1 hour to create. No more scheduling photographers, waiting for processing, and guessing at the quality of the end result.

4. Diskettes - With VisualTour.com you can create an unlimited number of virtual tour diskettes for FREE. These diskettes can be used for open house give aways, personal promotion, mailers, or whatever you choose. Other virtual tour companies charge up to $30 extra per tour for this feature.

Next week we'll talk about some of the ways that our customers are using their digital cameras in their listing presentations to give them a very powerful competitive edge.

CUSTOMER SUCCESS STORY OF THE WEEK - Easy to Use and Impressive Results!

Jim Barnett, CRS Prudential Carolinas Realty, Charlotte, NC http://www.jimbarnett.com

"I have been using VisualTour.com for several months now and I must say that it is one of the best marketing tools I have ever used. I have secured several listings because of it and have been contacted by several homeowners asking me to list their home. They had seen my website with the tours on it and were very impressed. And the ease of creating the VisualTour® is so simple anyone can do it!

"Just yesterday I had an open house and gave a diskette to a walk-in. I must say they were very impressed and commented that they have never received anything like this at any other listing. They loved the technology! The result was I picked up a $250,000 buyer! The VisualTour.com technology has put me one step ahead of my competitors and really impresses my clients."

See Jim's dynamic inventory list of VisualTours® at http://www.visualtour.com/inventory.asp?u=2413
 
 

Copyright 2001 by VisualTour.com®. All rights reserved. No part of this material may be used or reproduced without prior written permission.

If you have comments, have suggestions for future articles, or would like to submit a tour for consideration to be the tour of the week, please contact us via email at newsletter@visualtour.com.