Issue #3 January 2, 2001
 
Contents:
* VisualTour® of the Week
* Best places to buy a digital camera
* Customer Success Story of the Week
VisualTour® OF THE WEEK

Click here to view the tour (AOL users can copy and paste this link into their browser): http://www.visualtour.com/show.asp?t=3256

This is an innovative use of e-marketing as it is a VisualTour® of the local school district in Carmel, Indiana (suburban Indianapolis). Bob Thompson of Century 21 Realty Group I created this VisualTour® to enable out-of-town buyers to see and learn more about the schools their kids would attend. You can see more of Bob's VisualTours® at http://www.bobthompson.com.

WHERE TO BUY A DIGITAL CAMERA:

We've discussed features, prices, and recommended specific digital cameras the past few weeks. Now that you're armed with all of that knowledge, where should you actually purchase your digital camera?

The answer somewhat depends on how you like to shop, how easy you'll learn to use the camera, and what's most important to you, i.e. lowest price vs. immediate gratification vs. best service, return policy, etc.

As you know from reading or watching the news recently, in-store retail sales were not as rosy this past holiday season as expected, but on-line sales (revenue and quality of service) were up significantly over 1999. It's obvious that many people are now more comfortable making certain types of purchases on the Web today than they were a year or two ago. And the buying experience is more friendly and reliable as well. With all that in mind, here are some places to get a good deal on a digital camera. Below are suggestions whether you prefer "Clicks" or "Mortar" shopping.

In store:

Digital cameras have become a very popular consumer electronics product and all major electronics and office supply stores now carry these items. If you have a Best Buy, Circuit City, CompUSA, Office Depot, Staples, etc. nearby, you'll likely find at least 8 or 10 models from which to choose. You can also find digital cameras at many camera / photography specialty stores, especially in larger chains such as Ritz Camera and Wolf Camera.

Typically you'll pay a little more for digital cameras in the retail stores than you will from the online outlets, but there are two upsides that may offset a higher price. Many of you will need 10 minutes of face to face instruction of the camera features to properly use it, and this is the best place to acquire this knowledge and actually get your hands on it before you buy it. You'll also likely get immediate delivery so you can use it today! Camera stores in particular tend to carry other accessories that you may want (high capacity memory cards, memory card readers, camera bags, lenses, rechargeable batteries, etc.). For the benefit of all this one-on-one attention, you'll probably pay no more than an extra $10 to $50 for a typical digital camera vs. purchasing it from a discount on-line source.

On-line sources:

There are myriad on-line stores and sources for electronic items, we'll list a few where we've heard more positive than negative stories. Look for close out specials or free shipping if you visit these sites.

Buy.com http://www.buy.com
This site is actually owned and managed by a large, well established electronics distribution company, and we've found them to have excellent prices and accurate delivery information. This site is easy to search by manufacturer, price or keywords.

CameraWorld http://www.cameraworld.com
Guess what these folks sell? They tend to have several specials shown on their homepage, but you can search through their catalog of all available models. They do a good job displaying full features and consumer reviews on many models.

DigitalCameraStore http://www.digitalcamerastore.com
Another place where you can guess what they sell. You'll find much the same selection here as on CameraWorld.com, but there is no real searching method, you just choose a category or manufacturer and get everthing in that section. Some of you may find this simpler and easier to find your selection if you already know what you want.

eBay http://www.ebay.com
If your Pez dispenser collection is complete, visit eBay to buy a digital camera in an auction (or sell your old camera!). While there are many auction sites, eBay is by far the most popular and best known. Many items are auctioned by companies that are trying to unload excess inventory, so you can get a good deal here on new equipment. If you haven't used an auction site before, you'll want to learn the rules and procedures to accomplish what you want safely and successfully.

A note to consider. Digital cameras are much like PCs and cell phones. There is a huge proliferation of makes and models, and manufacturers are constantly introducing new models and discontinuing current models. While you'd probably like to get the latest top of the line model for a bargain price, it's probably not going to happen. Your best bet is to review your needs, decide which features you must have (resolution level, wide angle lens, built in flash, brand, warranty, etc.) and then shop with an open mind. Chances are a recently discontinued model may have everything you need AND SAVE YOU $100 or more compared with a brand new model with a few extra bells and whistles.

CUSTOMER SUCCESS STORY OF THE WEEK - Marketing to New Construction Buyers

Greg Gorman,P.A., ABR, CRS, GRI, Downing-Frye Realty, Inc., Naples, FL http://www.greggorman.com

"VisualTour.com is the best thing that has happened to the real estate industry since the MLS! I use VisualTour® for everything. It's a powerful tool for listings, but is also a most effective tool to introduce yourself to potential buyer clients as well. For our clients that purchase new construction, we take weekly photos of the property under construction and then compile them into one VisualTour® diskette presentation that we give them at closing. I can in minutes upload a VisualTour® to the web that used to take 20-30 times as long myself and was very involved with many steps."

See Greg's dynamic inventory list of VisualTours® at http://www.visualtour.com/inventory.asp?u=2148. Also see Greg's great community tour of Naples, Florida at his website http://www.greggorman.com
 
 

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If you have comments, have suggestions for future articles, or would like to submit a tour for consideration to be the tour of the week, please contact us via email at newsletter@visualtour.com.