Linking Your Tours to Your Local MLS
Especially with IDX / Broker Reciprocity just around the corner, it's important that your local MLS software vendor make the changes immediately that will allow you to automatically link the virtual tour of YOUR choice with your listings. When a potential buyer views your listing information from the database of listings provided by the MLS (whether on your website or on your competitors), they should be able to view your virtual tour as well.
Many of the more progressive boards around the country have already requested and received this very important feature from their MLS software providers. Technically, linking tours to listings is a very easy matter. If you're interested in the "mechanics" of how the automatic linking actually works, click here.
Many MLSs have already implemented manual linking of virtual tours to their listings whereby the agent enters the tour's URL, however automatic linking directly between the tour vendor and the MLS has two very important advantages:
If enough members in the local MLS request that they can have their tours linked automatically, most MLSs are very responsive to these requests.